For mombloggers, how can we write effective blogposts quickly before the baby cries again or do yet another chore!?
When I was working as a writer in a Japanese company, I learned a lot about strategic planning. We spent almost 90% of project time in planning. It was strange to me at first, but as time went on, I realized that it works. It’s effective!
And here’s another thing I realized. Template works! So I formulated my own template that I use when writing blogposts.
Template for writing blogposts
Having a template on hand saves you a lot of time organizing scattered thoughts as the flow and structure of ideas are already laid out. It seems that after your brainstorming efforts, all you have to do is fill in the blanks in the template.
Here’s a template that I’ve formulated for blogpost writing. You can use it as flexible as you want, or you can follow it the core.
According to Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
Especially with SEO, one cannot have enough reasons to create compelling headlines. It is the first gateway for readers to get to your website when it shows up on search results page. And it has something to do with psychology, we click the ones that strikes a cord within us:
- Surprise – “Panda comes to downtown, and kisses pedestrians”
- Questions – “If you win the lottery today, what would you do?”
- Curiosity gap – “You wouldn’t believe what Johnny Depp does every morning he wakes up”
- Negatives – “The worst place to be when you’re hungry”
- How to – “How to write an effective blogpost”
- Numbers – “10 ways to be frugal”
- Audience referencing – “Is this your new home?”
- Specificity – “The 7 habits of a highly effective speaker”
According to Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.Copyblogger
Inject your personality. Tell a story. Storytelling works.
At this point, your reader has clicked on your headline. Now it’s time to keep them reading. And your introduction should aim for that.
According to Neil Patel, If your introduction is weak, it’ll discourage the reader from reading further – even if the title was captivating. And he’s got three elements of an effective introduction:
- Hook: Something that will interests your readers.
- Transition: Give your readers a glimpse to the heart of your content.
- Thesis: It ends your introduction and moves on to the rest of the post.
Expresswriters’ How to Write a Killer Blog Intro has the perfect curation of words and elements to create an effective introduction.
Images convert. Images convey. And images are effective to show a visual representation of your content.
Place the feature image at the beginning of your blogpost, at the right side of your introduction, anywhere just as long as it touches base with the placement of the introduction.
You can use Canva to create your images with text, overlays, and other designs.
Another real importance of the image is due to social networks. The following are the dimensions of images for social media networks:
- Facebook – 1,200 x 628
- Twitter –1024 x 512 (displays in timeline at 506 x 253)
- Instagram – 1,080 x 1,080
- LinkedIn –1200 x 630
- Pinterest – 600 x 900
- Google+ – 506 wide
The following images shows an example of a blogpost shared on Facebook:
The main flesh of the blogpost. Congrats! Your readers have landed to where you want them to.
But how to make it easy for them to read, or scan your content?
- Word count: Aim for 700-1000 words. 1500 if it’s a cornerstone article.
- Subheadings: Use H2 and H3 for subtopics within your post. It can never be emphasized enough. Subheadings allow you to chunk your content into bite-size.
- Lists: Bullets. Numberings. We all love lists. Any field of writing highly recommends (and urges) to use lists to write three or more items.
- Formatting elements: Quotes. Codes. Verse. WordPress’s new editor now showcases blocks for you to use. No need for manual formatting or coding, you just simply click to choose.
- Images/ Graphics: You can use stock photos, infographics, sketches, graphs, or charts. Images allow your readers to take breaks between several blocks of content and they represent the main point of the topic.
- Links: Use internal links to promote content within your blog. Use external links to cite sources. And when monetizing your post, use affiliate links.
Can you remember the last time you actually read all the content in a blogpost? What are the characteristics of the blogpost that made you read till the end?
Call to action
Well, here’s another purpose of the blogpost. What do we want our readers to do after reading the whole post.
- Do you want them to comment?
- Do you want them to subscribe to your blog?
- Do you want them to share your content?
- Do you want them to purchase?
- Do you want them read related articles?
Provide them something that can help materialize the purpose of your blogpost.
To summarize your blogpost, a final subheading helps your readers look back on what they just read. And for this blogpost, I will list the elements that makes up my template for blogpost writing.
Heading should be compelling and strike a cord with your potential readers: Surprise, Questions, Curiosity gap, Negatives, How to, Numbers , Audience referencing, and Specificity.
Introductions should include the following elements: Hook, Transition, and Thesis.
Feature Image: Place them at the beginning, top right, or topleft of your post.
Body: Think about word count, subheadings, lists, formatting elements, images/ graphics, and links.
Conclusion: Give your readers something to refresh and summarize what they just read.
Call to action: Comment, Subscribe, Share, and Purchase.
One of my favorite pioneers of blogging said in his book, For a blog to be successful, your content needs to be useful and unique to your readers. That was 12 years ago, and it still stands true today.
Hope you have a lovely day today moms!